WORLD SQUASH DAY 2020 TOOLKIT:
SQUASH TAKES TO THE STREETS
Here is an outline plan for every club and federation to make the most of World Squash Day 2020.
TITLE: WORLD SQUASH DAY 2020
DATE: Saturday October 10th 2020. Please make sure it’s in your Event Diary, and keep the day clear to encourage every club on the plant to join in.
TARGET: To create the biggest social media campaign in the history of squash as we bid to relaunch and reinvigorate the game following the devastating effects of the Covid-19 pandemic.
NOTICE TO ALL NATIONAL SQUASH FEDERATIONS: LET’S TAKE TO THE STREETS FOR WORLD SQUASH DAY
World Squash Day takes to the streets on Saturday October 10th 2020 and all member nations are urged to get involved to create the biggest social media campaign in squash history.
This is an ideal opportunity for the global squash community to work together to help relaunch and reinvigorate our fantastic sport after the issues we have all faced during the coronavirus lockdown.
Federations are asked to share this Toolkit with all clubs, colleges and facilities with squash courts, and encourage them to get involved on this very special day.
PRE-EVENT MEDIA COVERAGE / OPEN-AIR EVENTS /
FOLLOW SAFE DISTANCING GUIDELINES
How to generate pre-event Media Coverage:
With Covid-19 restrictions applying in many countries, and guidelines subject to constant change, we are keen to go ahead with carefully managed events to generate publicity in advance of World Squash Day.
It is vitally important that we avoid any risk to those taking part, or possible spectators.
Gathering in large numbers inside a squash court is not the best idea right now, so let’s take to the streets (or rooftops, like Roger Federer) to get our message across.
WORLD SQUASH DAY AMBASSADORS
Federations are asked to nominate four World Squash Day Ambassadors (two juniors, one male and one female, and two senior players, one male and one female).
Please produce some World Squash Day T-shirts (logos are attached) for the Ambassadors to wear.
Arrange for your Ambassadors to hit some balls against the walls of iconic buildings in your country.
Arrange for one or two photographers to accompany the Ambassadors, observing Safe Distancing Protocols at all times.
Post the pictures or movies to the World Squash Day social media accounts, listed below:
SOCIAL MEDIA PLATFORMS
Twitter: @WorldSquashDay
Facebook: WorldSquashDay
Instagram: worldsquashday
Please copy in @WorldSquash and @PSAWorldTour
THE POWER OF SOCIAL MEDIA
Last year clubs, federations, sports brands and individuals fully embraced World Squash Day on social media, resulting in close to one million engagements across various platforms.
Let’s try to smash that figure this year, with a constant flow of posts in advance to promote World Squash Day, and then creating a massive wave of activity on the big day itself.
SOCIAL MEDIA EXTRA: WHY I LOVE SQUASH
In addition to the above activities, let’s all join in, professionals and club players alike, to share one simple message: WHY I LOVE SQUASH!
Please ask your nominated Ambassadors (wearing their World Squash Day T-shirts) to post selfies and messages to social media using the hashtag: #whyilovesquash
NOTICE TO ALL CLUBS
Federations should ask all of their clubs and squash facilities to join in the fun on World Squash Day … while observing all the health guidelines that are in place at that time in that particular territory.
Clubs should also nominate their own World Squash Day Ambassadors to take to the streets to film clips for social media.
Again, please share the movies and images with the World Squash Day social media platforms.
To help your club gain valuable local publicity, please contact local news outlets in advance of your activities.
Make sure you copy them in on all social media posts, in the same way as your national federations.
WHY I LOVE SQUASH
Again, every single squash player and coach from all of the clubs is invited to join the wave on social media to post selfies and messages with the hashtag #whyilovesquash
INVOLVE YOUR LOCAL AND NATIONAL MEDIA
To gain extra publicity, and to raise the profile of squash, please share your posts with local media outlets: TV, newspapers, radio and news websites.
Please mention the date: 10/10/20
SOCIAL MEDIA PLATFORMS
Twitter: @WorldSquashDay
Facebook: WorldSquashDay
Instagram: worldsquashday
Please copy in @WorldSquash and @PSAWorldTour
IMPORTANT WEBSITE LINKS
Website links:
World Squash Day: www.worldsquashday.net
World Squash Federation: www.worldsquash.org
PSA World Tour: www.psaworldtour.com
PLEASE UPDATE YOUR OWN FEDERATION AND CLUB WEBSITES
As an immediate priority, please feature World Squash Day on every federation and club website.
We will be issuing regular Media Releases between now and World Squash Day so please look out for those and share the news with your members and followers.
Please download the logo from any the World Squash Day Facebook or Twitter pages, or contact Alan Thatcher (email address below).
WORLD SQUASH DAY AND i-MASK
World Squash Day is partnering with i-Mask to provide free PPE equipment for local health care professionals.
The iMask+ has been adapted for use by the medical and dental profession.
We are running a selfie competition on social media with the winners invited to donate protective i-Mask+ face shields to local health care workers.
Full details and terms and
conditions here:
https://www.worldsquashday.net/2020/08/13/help-our-health-heroes-and-win-i-mask-prizes-in-world-squash-day-selfie-competition/
FURTHER INFORMATION
If you need any help, or would like to discuss any of the above points, please feel free to contact WSD Founder Alan Thatcher: alan@squashmad.com